Featured work
Art Direction and Identity
bp and General Assemly UX Design bootcamp
The UX Design Bootcamp was an 8-week long co-branded accreditation program for the bp Early Careers UX design grads in US and UK with General Assembly to develop standardized training for UX design principles implementing the bp Core sustainable design system.
Identity assets included banners for Team site, communications and notifications, peer-voted MVP badges, and an official course completion badge issued by Credly to display on professional internal and external social media sites.
Born Communicator: A Life in Words jacket cover
Entrusted by Dr. Sharalee R.A. Pierce to help design, organize, edit and produce on her 2019 independently published memoir. Designed jack cover artwork and shot all original photography.
Campaigns
Design for Good and Green Schools Ireland Water Saving Week
As part of the alliance between Deisgn for Good and bp and in suppart of the United Nations Sustainable Development Goals /
Goal 6 – Clean Water and Sanitation), leveraged existing creative assets from a previous ECO UNESCO campaign, to refine and amplify water conservation messaging for Green Schools of Ireland K-12 students and their friends and family during Water Saving Week.
Delivered 8 extended and cut-down social media spots for “Water Smart” campaign across Facebook, X, Tik Tok, and Instagram to expand the campaign's effectiveness for the 2025 campaign year, creating a dialogue to change how we think about our relationship with water and what we can and need to do now to play our part to be Water Smart.
The campaign originally reached over 3.5 million people with 180,000 modifying their water usage habits and behaviours so far.
Design for Good Annual Review and Project Overview published August 29, 2024.
Hewlett-Packard: The Computer is Personal Again
Originally a global consumer campaign, the "Computer is Personal Again" campaign was leveraged to small and medium-sized businesses to create volume and market share within the US markets for Commercial and SMB notebooks, desktops, and workstations. The campaign included co-branding elements and shared $2M creative and media spend with Intel, Microsoft, Advanced Micro Devices, Sprint, and Verizon alliance partners across print and online demand generation advertising and events.
The campaign generated $6.2MM revenue for US Hewlett Packard Commercial business and achieved IDC Research, Inc. back-to-back #1 U.S. Business Notebook PC market share over Dell, Lenovo, and Toshiba 2Q/3Q 2007.
Additional to campaign performance, improved operational infrastructure, creative alignment, and integration with McCann-Erickson, Goodby-Silverstein, Omnicom, Oliver Russell, and Pepper partner agencies to syndicate campaign assets, saving $300M in production costs and reducing asset creation time from 45 - 75 business days to 20 - 45 business days.
Communications
CenterPoint Energy: Internal Communications and Media Relations
CenterPoint Energy is a domestic energy delivery company that includes electric transmission & distribution, natural gas distribution and energy services operations. With approximately 8,500 employees, CenterPoint Energy and its predecessor companies have been in business for more than 140 years. CenterPoint delivers natural gas to approximately 7 million homes and businesses in Indiana, Minnesota, Ohio and Texas, and maintains the wires, poles and electric infrastructure serving more than 2.9 million metered customers in the greater Houston area and in southwestern Indiana.
Designed, advised and managed integrated internal and external communication campaigns and programs for Electric and Gas Operations, New Technologies, Ethics and Compliance, IT, Cybersecurity, Human Resources, Regulatory Oversight, Government Affairs, Continuous Improvement, Community Relations, and DE&I Employee Resource Groups.
Planned, managed, and provided integrated internal communications strategy, developed editorial calendars and publishing cycles, established governance guidelines, enlisted and trained content publishers, and directed brand identity assets and graphics for internal and external communications and media relations, intranets, and social media channels.
Delivered executive, change management, and crisis communications and state and local media alerts on behalf of Electric Reliability Commission of Texas (ERCOT) for emergency operations and inclement weather updates. Created and directed Town Hall and organizational meeting run-of-shows. Launched original enterprise-wide DE&I intranet site and ERG microsites.
HP DITA Knowledge Management Organizational Change Management
Approached by HP's Worldwide Customer Support and Service leadership to announce and evangelize a new technical content management system known as Darwin Information Typing Architecture (DITA) to replaced previous manual content publishing cycles and unanticipated updates.
Created and presented concepts to core team and combined concepts into a consolidated video per core team’s request for internal email announcement distribution.
Film and Video
Hewlett-Packard/HP
Wrote, produced, and directed numerous internal-facing and external videos for use by Worldwide Service & Support, Enterprise Commercial Devices, and North America Printing & Ink, Notebook, Desktop, Workstation and Accessories business units.
Videos were created and used for a variety of employee communications and internal product launch events, new customer pitch meetings, customer testimonial videos, interactive tradeshow demos, sales tools and enablement events, training websites, Tier 1 partner events in Las Vegas and Barcelona, and SMB, K-12, Higher Education, Federal and State/Local Government campaigns.
Jones|Carter Corporate Site and Identity Rebrand Launch
Wrote, produced and directed a series of civil engineering case study videos for the Jones|Carter corporate site and identity rebrand. Submitted as a campaign, these videos were awarded the 2015 Society of Professional Marketing Services (SMPS) Houston 3rd place Mixed Media and Video Award.
Live and Virtual Events
HP Esprit de Corps
The Global Commercial Managed IT organization hosts an annual product marketing conference for 300+ senior management, product marketing executives and employees. This 4-day alignment event allows executive leadership, R&D, engineering, business analysts, and product marketing organizational leadership to highlight emerging trends, current and new product roadmaps, proprietary innovation sneak peeks, value propositions and competitive differentiators, and forecasts for the upcoming year.
Planned, scouted locations, managed all site location reservations and accommodations, organized and supervised offsite outings and activities, and negotiated pricing and terms with The Woodlands Resort.
Directed event identity theme, visual assets, staging and decor. Composed and distributed all pre- and post-event communications, daily agendas, and presentations for executive and senior management. Wrote, produced, and directed live event opener and run-of-show.
Post event survey revealed an 84% success rating for the overall event from attendees for format and content, and established the baseline for future and current CMIT annual product marketing conference.
Rimini Street Rimini Protect Launch and Virtual Event
This 30-minute live, virtual event hosted in Cvent showcased the SaaS virtual patching security to protect IBM, Microsoft, Oracle, SAP, and SQL databases from vulnerabilities including data breaches and hacks. Featuring Scott Hays, Product Marketing Senior Director, as the event host and CEO and Chairman of the Board Seth Ravin, the event showcased databases threat scenarios and how Rimini Protect prevents sensitive potential database disasters and curtails subsequent costly recovery efforts.
Wrote, produced and co-directed live video segments shot in Rimini Street California headquarters. Concepted, storyboarded, and directed opening animation sequence. Researched, cleared and designed motion graphics for pre-event case studies and statistics.
Photography
Horizon Wind Energy / edp Renewables
Before being acquired in 2007 by EDP Renewables, Horizon Wind Energy was has one of the most successful wind developers in the United States with 559 gross MW of operating wind projects and 997 MW of projects under construction in several stages of development across 15 different states and a projected combined aggregate generating capacity of over 9,000 MW.
Planned, managed, and shot images of wind farms in various stages of development and operation for use in and for national and state news segments, weekly video series and annual highlight reel, national and regional industry events and conferences, field communications, regional print advertising, community outreach events, HR and HSE new hire and departmental instructional trainings, intranets and corporate website.
Hess / Chevron Stampede TLP
Co-owned by Hess and Chervron, Stampede is currently located in the Gulf of America 115 miles south of Fourchon, Louisiana, in the deepwater Green Canyon area. A single Tension Leg Platform (TLP) was constructed in the Samsung Heavy Industries off of Geoje, South Korea. The hull supports a topsides deck with two levels to house process equipment, hull support and interconnect and tie-ins to the various pipeline and flowline catenary risers. The project went online in 2018 and processes approximately 80,000 barrels of oil per day and 100,000 barrels of water injection capacity per day.
Shot still images and field produced video footage of hull platform moving from Samsung harbor onto Dockwise for float off from South Korea and arrival stateside in Ingleside, Texas. Images and footage have been used for media relations and PR activities, investor relations, internal communications, and industry publications.
Pioneer Prairie Wind Farm located in Iowa along the Minnesota state line in Howard and Mitchell counties and saves more than 533 million gallons of water each year and prevents the air pollution that causes smog, acid rain, and climate change. Pioneer Prairie Wind Farm’s 300 MW generation is equivalent to the average consumption of more than 86,000 Iowa homes.
UX/UI and Content Strategy
Fortrea (Labcorp spin-off)
With over a third of the workforce designated as field employees without a desktop computer or designated office location, CenterPoint needed a mobile app for their employees as a one-stop shop to access all CNP resources found on the company intranet including the Employee Director, HR benefits, new job openings, Ethics hotline, and operational and safety protocols.
Post Hurricane Harvey, 90% of employees requested an app as part of the annual Employee Experience survey. The primary concern was that many employees could not report to work or even leave their neighborhoods due to flooding and damages sustained to their homes. Previous process included reporting status through a 3rd party SendWordNow app or by calling an HR landline line with a phone tree that took as long as 10 - 15 minutes to complete.
To that end, CNP Now allows employees to receive alerts and report their safety status during an active single or multi-regional Emergency Operations Plan (EOP) due to inclement weather events. Employees can submit their status and re-submit it should conditions or circumstances change, managers can view who on their team has submitted a status and whether or not they need assistance, and HR can access and refresh a PowerBI dashboard every 15 minutes to communicate status to executive and operational management.
Another feature of CNP Now is an expedited image submission, review, and approval process for operational, media relations, and social media teams. Trained Crew Spokespersons who accompany linemen and service teams into the field to restore power or gas and repair or replace damaged equipment can submit images of the damaged surroundings and restoration progress using their smartphones through the CNP Now app. Using a workflow created in Teams and Canto asset management, images can now be reviewed and approved by Brand, Legal, and Safety teams prior to publishing to social media channels to keep communities informed of where crews are working and how soon power and gas can be restored. The previous review/approval cycle took as much as 8 - 24 hours, and the process using CNP Now front and back ends compresses that cycle to 10 - 15 minutes.
Led Communications and IT teams on all design, UX prototyping, build, testing, and launch planning and milestones. Created functional requirements and conducted focus groups and user testing to refine features and design for iPhone and Andriod OS. Coordinated daily and weekly agile status meetings and JIRA bug report reviews. Organized and supervised initial launch to selected groups of employees, providing training and instructional overviews of downloaded app. Wrote and published all status and launch announcements to extended teams, executive management, senior leadership, and employees.
CNP Now mobile app
Labcorp, a global life sciences company with diagnostics and drug development capabilities that serves clients in more than 100 countries and employed mor than 85,000 employees, spun off it's Clinical Trials and Development business to form a wholly owned subsidiary Contract Research Organization (CRO).
The planned spin-off included two overlapping corporate website builds. The first phase consisted of a single, standalone splash page to announce the new company name and domain, as well as reveal the identity and design, creating a buzz and first market mover advantage within the investor community and healthcare industry. This build coincided with the platform migration from the Labcorp corporate site from Sitecore to the new company AEM platform. Content and design was minimal and excluded any planned global site navigation, instead focusing on executive leadership profiles, highlighted offerings, and map of planned offices.
The second launch showcased the full site and global navigation, and eight robust content sections, and About Us, Careers, and Location functional sections.
As a contractor for Publicis/Razorfish, managed initial announcement site launch content strategy and audit working with 3rd party Diagnostics and Testing content-specific agency. Collaborated and coordinated with brand, creative strategy, social media and UX teams for design assets creation, availability and timing. Interfaced with stakeholder web and agency development teams on platform migration timing from Sitecore to AEM and functional requirements. Led integration and daily agile status meetings with account management, design, UX development, analytics, copywriting SMEs, and stakeholder executive management and marketing and web teams.
Labcorp corporate site with navigation organized by audience.
Proposed site architecture based on metrics for most clicks/interactions and business objectives and focus of new company.
Content batches and timelines for stakeholder and SME review/approval.
Wireframe iterations for launch site page announcing company spin-off and brand reveal.
Final full site launch home page.
Audit of Labcorp Clinical Trial Development & Testing site content.
CNP Now app UI mock-ups by phase including timing and project budget.
CNP Now app final app build
The Home page features stock price, pending and new notifications, news carousel, and calendar of upcoming events. Employee Directory, job openings, and page other external links.
EOP status banner appears at top of the screen when EOP event has been activated. The banner includes a link to the EOP Hotline page to update status as needed.
The image and video clip submission page provides employees in the field the ability to share EOP power and gas restoration and repair status, activities and attendees at events and gatherings and project status or issues.
The Resources page includes image submission and HR resources including access to health benefits and savings plan, training and classes, community charitable giving, and performance incentives.
The link to change EOP status submission includes 3 status options. Once a different status is selected the app refreshes with the new status at the top of the screen.
If "Safe but need assistance" is selected, a message appears prompting the employee to click the link to complete and submit an assistance form that can then be circulated between their management and HR.
The HR Command Center PowerBI dashboard refreshes every 15 minutes to provide HR a snapshot of employee EOP status and types of assistance needed that can be shared with senior leadership and management during EOP operational calls and meetings.
